virtual eventsImagine your successful event also as an online, interactive experience. Through this experience, “attendees” can engage and interact with your brand, with those on the show floor and become involved – in a variety of ways.
Virtual Event Example Market registration to “attend” the event during an allocated day/time (lead capture) Attendees log into a special portal to view exhibit Attendees can be guided to interact and explore:
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Let’s re-imagine live events and create an enhanced experience.
Instead of trying to make virtual events do the same as a live event, we are understanding how each strategy has positive strengths and can be blended to make a powerful and memorable event for everyone.
Great events will continue to be necessary in every business’s marketing plan. However, the events will be smaller, more targeted with concentrated value of experiences. Virtual and face-to-face events need to combine in a perfect formula of high-touch, high-worth experience to create a multi-layered engagement strategy. These valued experiences will provide multiple options to attend in-person or in the comfort of one’s home. With anticipatory innovation, let’s plan a combined, powerful impactful strategy and be ready for the next trade show season.
Instead of trying to make virtual events do the same as a live event, we are understanding how each strategy has positive strengths and can be blended to make a powerful and memorable event for everyone.
Great events will continue to be necessary in every business’s marketing plan. However, the events will be smaller, more targeted with concentrated value of experiences. Virtual and face-to-face events need to combine in a perfect formula of high-touch, high-worth experience to create a multi-layered engagement strategy. These valued experiences will provide multiple options to attend in-person or in the comfort of one’s home. With anticipatory innovation, let’s plan a combined, powerful impactful strategy and be ready for the next trade show season.
interactive"DCIM V.E."
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We call this customizable, web-based experience and engagement platform DCIM V.E. (virtual experience). Our platform allows customers to drive 3D product demonstrations and interactive non-linear storytelling, uncovering unique product/solution differentiation right at the onset. The customer can then interact with subject matter experts, explore identity-driven messaging, and can share and download personalized content.
hybrid eventsDCIM's virtual platform allows you to engage with your customers anytime, anywhere, from any device, whether they are at home or even at the show. You can meet the expectations of your potential customers with both onsite and virtual. At both, you will have a gathering of an audience, interaction, one on one and group conversations - your attendees can LEARN, CONNECT AND NETWORK.
DCIM V.E. ties into external websites via its own branded portal to retain your customer’s participation while utilizing outside materials. The branded event portal is a more traditional microsite that allows you to host content on your customized virtual environment in conjunction with another physical or virtual event. You can embed content such as pre-recorded demos and lectures, social media feeds, product information and more from outside sources. Creating a meaningful virtual platform that enhances the physical event experience is a top priority for us. This means being clear on different types of virtual attendees, the different devices they experience it on and the content and engagement available. Mapping all of these across the platform and providing metrics that build up to your KPIs is one of the many ways we do this. While DCIM V.E. is designed to support any live physical event, it also allows you to host that event in any world you can imagine, offering an exciting and engaging experience for your customers to learn about your products. DCIM V.E. eliminates the challenges presented by participating in a physical event in today’s world. You can engage with your customer at any time, without the constraints associated with traditional society or industry-managed trade shows. |
conventionsDCIM's virtual platform, DCIM V.E., allows you to provide an interactive education and exhibition experience to your society and association members anytime, anywhere, from any device, whether they are at home or even at the show.
Creating a meaningful virtual platform that enhances the physical event experience is a top priority for us. This means being clear on different types of virtual attendees, the different devices they experience it on and the content and engagement available. Mapping all of these across the platform and providing metrics that role up to your KPIs is one of the many ways we do this. DCIM V.E. allows you to host your event virtually or in a hybrid format, incorporating Virtual Experiences such as CE courses, breakout rooms, sponsorship opportunities, 3D exhibits and more.
Keeping the exhibitor in mind, it is important that we provide an exhibition experience that goes beyond a basic website. A branded 3D Environment means that the exhibitor’s 3D exhibit will be real-time in a web browser with interactive hot spots that engage the attendee and allow them to explore a custom trade show booth. Hot spots refer to the portals in the booth that expand and allow the attendee to see brand specific product information, live demonstrations, tutorials, and even build a custom product for themselves.
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